The challenge facing campaigns trying to grab the attention of voters already being deluged with mail from multiple candidates in various races, is how to punch through the mail box clutter?
One tried-and-true solution: REALLY BIG MAIL.
For example, this giant mailer sent by the Steven Choi campaign employing state Senator John Moorlach as its champion to deflect attacks by Harry Sidhu’s campaign:
Or this even more gigantic one from the Sidhu campaign to ensure you know he is the Republican candidate who is endorsed by seemingly every Republican leader in Orange County:
Is bigger, better? Tuesday’s results may provide some insight.